Unveiling The New Image of Sanitation In Lilongwe City

The Lilongwe Water Board (LWB) in conjunction with Lilongwe City Council (LCC) wishes to inform the general public that it has adopted “Zamakono” as the new visual imagery in implementation of the Lilongwe Water and Sanitation Project (LWSP). Funded by the World Bank, the project aims to improve access by residents to improved water supply and safely managed sanitation services in the city. Overall, the LWSP envisages addressing water, sanitation, and hygiene challenges that residents of Lilongwe City face by 2023.

The project’s visual imagery comprises a logo with the name “Zamakono” in aqua maroon in color and is accompanied by the call-to-action; “Mangani. Popani. Lumikizani”. It aims to drive demand for improved sanitation services by influencing behavioral change towards the adoption of emptiable toilets and connection to the city’s sewer network which is undergoing upgrades and expansion.

Zamakono literally means “Modern” while the call-to-action translates to “Build, Empty, and Connect.” The project’s imagery was developed by LWSP’s Sanitation Marketing Consultant the FD Communications Ltd/EMD Engineering Joint Venture.

LWB and LCC wish to advise all stakeholders that the newly adopted logo will accompany all communication materials in support of implementation activities of the Sanitation component of the project.